Detailed ownership and licensing rules for final designs, drafts, source files, fonts, stock assets, Canva, trademarks and customer materials.
This policy explains ownership and licensing rules for NEWVERA’s branding and creative design services, including final deliverables, drafts, working files, customer-supplied materials, fonts, stock assets, editable platform files, trademarks and portfolio use.
Final Deliverables are the completed approved files NEWVERA expressly supplies under the package. Drafts are preliminary explorations. Working Files are internal production files. Third-Party Assets include fonts, stock media, templates and other materials owned by someone else.
Before all required payment is received, NEWVERA retains ownership and control of custom design work to the extent permitted by law. Review access does not itself transfer commercial ownership.
After full payment and final approval, the customer receives rights necessary to use the final approved deliverables actually supplied under the purchased package for the customer’s own business and brand purposes, subject to third-party restrictions.
The customer may ordinarily use final branding on websites, social media, marketing, presentations, signage, packaging and other lawful business applications. Rights do not automatically extend to every draft or internal file created during the process.
Unused, rejected or unselected concepts remain with NEWVERA unless a separate written agreement expressly transfers them. Paying for a package does not mean the customer purchases every creative exploration generated during production.
Sketches, tests, internal studies, exploratory layouts and developmental work are part of NEWVERA’s process and are not final deliverables unless expressly included.
Layered source files, editable production files, raw sketches and internal research are not automatically included. A package that expressly includes an editable Canva or other file includes that stated file, not necessarily every underlying production resource.
The customer represents that they own or have permission to provide logos, photos, text, slogans, illustrations, trademarks and other submitted materials and to authorize NEWVERA to use them for the project.
NEWVERA may refuse content that appears infringing or unlawful. The customer remains responsible for rights in materials they supplied without adequate permission.
The customer’s business name, product name and slogans remain associated with the customer, subject to whatever trademark or other rights actually exist. NEWVERA does not claim ownership of a customer’s pre-existing name merely because it designs the visual presentation.
Design is not legal trademark clearance. NEWVERA does not guarantee that a proposed word, logo, symbol or slogan is available, registrable or non-infringing in every jurisdiction or trademark class.
Fonts are governed by their licensors. A customer may need their own desktop, web, app or commercial font license even where NEWVERA lawfully used the font during design production.
Stock photographs, icons, illustrations, textures, mockups and other licensed assets remain subject to the provider’s license. A preview license or designer license does not automatically give the customer every possible usage right.
Editable files supplied through Canva or another platform are also subject to that platform’s terms. Access can depend on the customer’s account, subscription and the platform’s current licensing model.
Templates delivered for the customer’s brand may be reused by that customer for ordinary business content. They may not be resold as generic template products or redistributed as a competing design-resource pack unless expressly agreed.
Customer-specific brand guides may be shared with employees, printers, developers and contractors who need them to implement the customer’s brand. NEWVERA’s underlying methodology and generic process remain NEWVERA’s know-how.
The customer may modify final deliverables for their own business use subject to third-party restrictions. NEWVERA is not responsible for quality, legal or technical problems introduced by later third-party modifications.
Where legally appropriate, final brand assets may move with a sale or transfer of the customer’s business. This does not convert third-party licensed components into assets the customer owns outright.
The customer may not resell final deliverables as generic logos, templates, stock assets or design packs for unrelated businesses unless NEWVERA expressly permits that use.
Unless confidentiality has been requested and accepted, NEWVERA may display completed public-facing work in its website portfolio, social media, presentations, case studies and proposals to show its design capabilities.
Customers with confidential, embargoed, white-label or unreleased projects should communicate those needs before public display. Formal NDA obligations should be expressly agreed where required.
NEWVERA’s own website branding, original text, graphics, layout and other proprietary materials may not be copied, republished or resold for commercial use without permission except where law permits.
A person who believes material used by NEWVERA infringes their rights should contact support with enough detail to identify the work and explain the claimed right. NEWVERA may request evidence and may temporarily remove disputed content while reviewing the claim.
A fully refunded or unpaid project does not automatically give the customer rights to continue commercially using custom design work for which NEWVERA has not been paid. Partial-refund situations may require clarification of what rights remain.
A payment chargeback does not automatically transfer ownership of unpaid work. NEWVERA may protect its rights in deliverables where payment has been reversed.
NEWVERA cannot grant ownership or license rights broader than those NEWVERA itself has in third-party materials.
This policy should be read with the Terms & Conditions, Payment Policy, Refund & Dispute Policy and Service Delivery Policy.
IP and copyright questions:
NEWVERA LLC
Branding & Creative Design Studio
271 W. Short St, Ste 410 #2898
Lexington, KY 40507
United States
Website: newvera.shop
Email: support@newvera.shop
Phone: +1 (859) 595-9811